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T-Mobile 'guerrilla advertising' begins
A guerrilla advertising campaign danced its way into the capital yesterday as T-Mobile promoted its cheap mobile deals.T-Mobile has launched a new promotional campaign that involved the mobile network provider taking over Liverpool Street Station in London yesterday,
The advertising campaign to promote the firms cheap mobile deals centres on a dancing theme, which included an extravaganza in the London train station.
Created by Saatchi 7 Saatchi, 350 dancers were filmed in the station doing a routine that merged styles as diverse as hip hop and ballroom.
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Hidden cameras filmed the event from all angles of the station and it is set to be shown across an entire advertisement break on this evening's Celebrity Big Borther Show.
Staff from T-Mobile are among the dancers, having won an internal competition, with some of them set to tour cities across the UK performing the dance.
Coolio, Ulrika Jonsson and Mini Me actor Verne Troyer are among the contestants in Celebrity Big Brother this year.
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