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Cheap calls to Bangladesh as 'word of mouth goes electric'
News brought to you by Skint Tariffs. Providers of price comparison for cheap international calls.Holidaymakers are now more informed and knowledgeable about travel destinations thanks to sophisticated methods of word of mouth, marketers have claimed.
People making cheap calls to Bangladesh could find out about the country before visiting and know all of the hotspots in advance.
As well as making cheap international calls, people are also using the internet to find out exactly where to go.
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The Chartered Institute of Marketing (CIM) believes that holidaymakers are now looking for value for money as they are becoming more clued up about their breaks.
Ray Jones, spokesperson for the CIM, said: "They will be looking for good deals, comfort and what social networking sites are saying.
"Word of mouth has gone electric. The purchaser is becoming much more discerning and therefore, the supplier has to make sure their product is first class."
A Whatsonwhen and Travolution survey in September found that 50 per cent of the travel companies questioned were looking to increase their internet advertising budgets.
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