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Convenience powers comparison sites' cheap broadband popularity
News brought to you by Skint Tariffs, providers of cheap broadband deals.People using cheap broadband are always keen to head to comparison sites because they are convenient and easy to use.
That is the view of Mintel, a media intelligence firm, which has claimed that the time that the sites – and broadband in general – can save, makes them worthwhile.
Toby Clark, head of finance intelligence at Mintel, commented that people who have found cheap broadband deals are using the services because they know "they're getting a good deal".
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"Although internet usage is staying relatively stable, broadband access is increasing really quickly, which makes doing any sort of transaction on the internet that much easier," he said.
"It's quite a compelling case they make – it saves having to phone round for a range of quotes as you just get them all in one place."
In Britain, 19 million people, which equals two in every five, have used search comparison sites in order to look for financial products alone, Mintel research has found.
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