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People looking for 'engaging' sites on home broadband

People looking for 'engaging' sites on home broadbandNews brought to you by Skint Tariffs, providers of cheap broadband deals.

It is no longer enough merely to have products available to buy online, as home broadband users want to be engaged, marketers have suggested.

Hostway has claimed that the online industry is changing and people want more from a website before deciding to purchase goods from it.

Thomas Herbert, product manager at Hostway, commented that cheap broadband users now prefer "media heavy" websites with clips and other features.

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"It's more to do with how the industry is changing and how people are now checking out websites with content," he said.

"People are wanting engaging content - they're going to a DVD website, and they want to see a little clip of the latest DVDs that are going to be released. Websites are becoming media heavy."

The Deloitte Christmas survey 2008 has indicated that there is a 50 per cent increase in the number of people planning to buy gifts online this year.

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