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People want 'environmentally responsible' mobile network operators
News brought to you by Skint Tariffs. Providers of price comparison for cheap international calls.Consumers want mobile network operators and handset makers to be more "environmentally responsible", new research has claimed.
The trend towards wanting more ethical products has extended across industries to include food and drink, retail and countless others.
By being more aware of green issues, mobile phone firms could attract more customers, according to ABI Research.
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Kevin Burden, ABI Research director, commented that many companies are moving to making more environmentally friendly pay as you go mobiles and other models.
"Several proof products that epitomise a vendor's best greening efforts are currently being marketed," he said.
He added that people "are more likely to buy phones from companies they consider environmentally responsible. That is a potential economic benefit, but hard to measure".
However, the economic climate could be slowing the development of greener mobile phones, he suggested.
One credit crunch defying mobile phone is the diamond encrusted new Christian Dior model.
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