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Travel companies 'get their heads round' cheap broadband

Travel companies 'get their heads round' cheap broadbandNews brought to you by Skint Tariffs, providers of cheap broadband deals.

Travel companies need to grasp how important cheap broadband can be in terms of attracting more people to their businesses, it has been claimed.

Many people now use the internet to plan their international travel trips, but some firms haven't adapted to this, according to Latitude.

Sam Morris, account director at the online marketing company, commented that high street stores need to react to the changing travel market just as consumers have.

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"There are some traditional companies who haven't really got their heads around the fact that the market has changed, but we have seen all of those travel companies offices disappear from our high street," he said.

"Others have really grasped it and what is interesting is that some of the aggregators have done that much better, much quicker and much faster than the actual companies themselves."

Figures from eDigitalResearch suggest that three quarters of people ideally like to book their holidays using cheap broadband.

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