Marketing bonanza for pay as you go Sony Ericsson

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People are set to be enticed to buy Sony Ericsson's cheap pay as you go mobiles by a number of new marketing ploys.

For the first time ever, a magazine will be shot entirely by a mobile phone after Sony Ericsson teamed up with FHM.

The December 2008 issue, which has just gone on sale, features advertorials all shot with the C905 handset.

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David Hilton, Sony Ericsson UK & Ireland marketing director, stated: "This is an amazing opportunity for us show off the capabilities of our new phone.

"The audience and timing of this campaign is perfect for generating a buzz within the gadget-mad young men of Britain, just as their Christmas wish lists are being created."

Fans of James Bond are also set to be attracted to the brand, as a special edition C902 Titanium in silver has been released by Sony Ericsson to mark its association with the new bond film Quantum of Solace.

The movie has broken box-office records and features Daniel Craig and co enjoying international travel in countries including Italy, Mexico and Panama.

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