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Quarter of homes to only use cheap broadband from mobiles by 2013
News brought to you by Skint Tariffs, providers of cheap broadband deals.A report has predicted that a quarter of homes will use mobile-only cheap broadband networks by 2013.
The research, published by advisers in telecoms Analysys Mason, found that early indications suggested that consumers in Europe are using mobile broadband as a substitute for fixed.
Matt Hatton, principal analyst at the company said: "In the shorter term MNOs need to manage customer traffic volumes at a retail level, selling to the kind of customers who will not put excessive pressure on the networks.
"In this respect, MNOs can pull many levers, including volume-based caps, Pay As You Go charging and fixed mobile bundles."
The report's main author, Rupert Wood, added: "Fixed operators, forced to invest heavily to differentiate their version of broadband from mobile, will pack more speed and features into their DSL services, but could end up with a product that…ultimately loses out to mobile because it is less flexible."
Many companies are now offering mobile broadband as a package free with a laptop, making it a tempting way of money saving for those who cannot afford to buy outright.
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