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Sony Ericsson announces football plans
News brought to you by Skint Tariffs. Providers of price comparison for cheap international calls.Sony Ericsson has released details of its deal to sponsor the next football world cup, which is being held in South Africa.
Though the tournament doesn't take place until 2010, the phone company is already gearing up to take advantage of its association with the biggest football event on the planet.
However, exact details of new handsets for people to make cheap calls to South Africa while friends go to watch the tournament haven't been released, leading techradar to suggest "football shaped handsets" could come onto the market.
Lennard Hoornik, Sony Ericsson's vice president and head of global marketing said: "The 2010 FIFA World Cup is one of the world's leading sporting events and is watched across the world by millions of fans.
"It will be these fans that we focus our engagement in football on; using our relationship with FIFA and our handsets to enable them to get closer to the game in new ways and enjoy the 2010 FIFA World Cup."
A deal with the Women's Tennis Association, the biggest in women's sport history, is another of Sony Ericsson's sporting associations.
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