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0800 Reverse launches ad campaign

0800 Reverse launches ad campaignNews brought to you by Skint Tariffs. Providers of price comparison for cheap international calls.

0800 Reverse has begun a new partnership with Channel 4 that will see it launch its first ever mobile advertisement campaign in the UK.

A competition to win a day on the set of Hollyoaks, the channel's popular teen soap is being offered to people who use cheap broadband and enter the firm's mobile site.

Amanda Glaser, marketing director at 0800 Reverse, said: "Young people aren't just watching TV, they're also spending a lot of their time on the mobile so as a brand we need to be where they are."

Andrew Argyrides, mobile sales manager at Channel 4, agreed, stating: "We're always looking at innovative ways to introduce new brands to the power of mobile advertising."

Reverse charge calls to phone numbers with 0800 Reverse are often used by people who have run out of money and need to make low cost international calls to the UK.

The company received a publicity boost in the past when it signed up actress and pop singer Holly Valance to star in its marketing campaigns.

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