Broadband the answer for bargain-hunters

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More and more people are looking online to find cheap deals as the credit crunch begins to take full effect, research has shown.

Consumers wondering how to save money are turning to cheap broadband to find bargains, with a research company revealing a 20 per cent rise in price comparison site viewings in the last year up to July.

Hitwise data has shown that voucher website visits have gone up by 130 per cent, while online sale searches have increased three-fold, directmediatraffic reports.

Robin Goad, Hitwise UK's research director, stated: "This is the first real economic downturn to have occurred during the internet age and Hitwise data provides some fascinating insight into how people are reacting."

The shift is part of a larger money-saving drive by people in Britain, with many opting for alternatives to expensive goods and choosing discount supermarkets like Aldi over market leaders.

According to recent research, 40 per cent of consumers have now swapped to cheaper brands in some aspect of their spending.

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