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Mobile search dominated by Google
News brought to you by Skint Tariffs, providers of cheap broadband deals.Google is proving just as popular on mobile internet as it is on cheap broadband, with the leading search engine dominating the mobile web market, according to new research.
Overall, Google made up 60 per cent of searches in the US and Europe, with Yahoo in second place, comScore's latest statistics have revealed.
In Britain, there were 4.5 million mobile subscribers using mobile internet searches during June this year, a 38 per cent increase on the same period in 2007.
However, in the US, there was an even greater increase, with 20.8 million users representing a 68 per cent rise.
Alistair Hill, one of comScore's analysts, stated: "It is interesting to see that, as the number of mobile search users increase, the frequency of activity is also growing."
The percentage of people searching using mobile internet in the UK is the worlds highest, with 9.5 per cent of all subscribers using the service compared to 8.2 per cent in the US.
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