/ VOIP
Mobile phone advertising on the increase
News brought to you by Skint Tariffs. Providers of price comparison for cheap international calls.Mobile phone users are receiving more and more advertising messages, according to new research.
Over half of UK mobile users are receiving mobile advertising, the latest Mobile Advertising Report (MAR) reveals.
With 51 per cent of users receiving advertising, the number is far less than in India, where 85 per cent of mobiles get the services, but people making cheap international calls on their mobile are no longer free from product placement.
Jonathon Linner, CEO of social community Limbo, commented: "We're seeing an increase in consumer awareness of a variety of mobile advertising campaigns, from text message to interactive games to mobile internet banner advertisements.
"With mobile phone usage growing, it's logical for more companies to seek mobile marketing as a way to reach their segmented targets in this direct and highly interactive medium."
Text message advertising gets to 48 per cent of the UK, while Britain is also most susceptible to mobile internet ads, with 16 per cent compared to just eight in the US.
Related Articles
Cheap rate to Pakistan just announced at 1.5p
08/06/2012
Crazy YouTube Video Still Getting Hits
21/10/2010
Combat the Cuts: Skinttariffs Saving You Money
21/10/2010
Help With International Calls
21/10/2010
Cheap International Calls From Mobiles Now Easier Than Ever
21/10/2010
Related Categories
Cheap international calls news
Other Categories
Money saving tips for cheap international calls
More news on cheap broadband, cheap calls and cheap SMS deals.
News Feed
