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Broadband 'nearly as important as oxygen and food'
News brought to you by Skint Tariffs, providers of cheap broadband deals.Cheap broadband is now viewed by people in the UK as an essential part of their lives, with 92 per cent of people stating that they would do anything to keep it, according to a new survey.
Having fast internet access has become as important as oxygen and food to some people and is no longer considered a luxury, results of Plusnet's research show.
Neil Armstrong, Plusnet's product director, explained that broadband is virtually immune to the credit crunch, with only three per cent of people willing to cut costs by cancelling their cheap broadband.
"Broadband is now so popular and central to the daily life of Britain that few consumers are ready to end their internet connection completely to make ends meet," he said.
"Some are ready to switch suppliers to help with their household budgets but they still want to keep broadband."
Trips to the cinema, takeaways and eating out were deemed less important than broadband by 14 per cent, while 30 per cent would prefer to cut down on smoking and drinking instead of terminating their broadband connections.
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