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Vodafone to boost mobile social networking
News brought to you by Skint Tariffs, providers of price comparison for cheap international calls. Vodafone is set to further facilitate the use of mobile social networking tools according to analysts.
The network provider, which offers deals through skinttariffs.com, last week bougth Danish firm ZYB, which has develop a social networking management tool for backing up and sharing information.
According to Datamonitor analyst Ri Pierce-Grove, this is a further example of a trend of moving from PCs to mobile phone handsets.
He said: "Consumers will increasingly be able to move seamlessly between the PC and the mobile phone, keeping their friends and contacts aware of their movements as they choose. This has a number of positive consequences for providers like Vodafone.
"It increases consumers' use of data plans, and, potentially, provides a new source of revenue via advertising. Both mobile providers and social networking services are competing to find the right mix of platforms and partnerships in order to meet consumer demand."
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