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Advertisers to spend more on net than TV

Advertisers to spend more on net than TV

The internet is becoming such an important medium that advertisers are set to spend more to reach online audiences than television audiences for the first time by 2009, experts have claimed.

The internet is becoming such an important medium that advertisers are set to spend more to reach online audiences than television audiences for the first time by 2009, experts have claimed.

According to a report by the Internet Advertising Bureau, PricewaterhouseCoopers and the World Advertising Research Centre spending on UK online advertising rose 38 per cent in the past year.

With growing numbers of people connected to broadband access through a variety of suppliers including Virgin Media, Sky, Talk Talk and Tiscali, the internet is becoming more appealing to advertisers.

"With broadband speeds on the up and consumers spending more time on more sites, the outlook for online advertising is rosy—in fact we expect it to overtake TV in 2009 when it will become the UK' biggest medium," said Guy Phillipson, CEO of the IAB UK.

And, as providers such as 3, Orange and T-Mobile offer better mobile broadband packages, the internet is also more likely to be viewed on the move, increasing the appeal for advertisers.

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