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Broadband TV 'changing media production'

Broadband TV 'changing media production'News brought to you by Skint Tariffs, providers of cheap broadband deals

Broadband users accessing online television are altering the way that broadcasters produce their content, according to one internet television provider.

According to Narrowstep president and chief operations officer Barak Bar-Cohen the UK is leading the rise in online television viewing, with broadband penetration more advanced in Europe than elsewhere.

As a result of the growing use of the online medium, media producers were taking note because of new advertising strategies to be built around the online audiences.

He said: "We're also seeing that the quality of the content and the quality of the stream is a big driver in not only viewing times but repeat usage and adoption in general.

"You produce content once for one medium, but now you make sure that whatever you do in the production and encoding and even in some of your advertising deals is all geared towards being able to deliver the content that you've produced and spend money on once in multiple formats."
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